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5iZ about

5iZ  "5 eyes"


In China there are 5 directions rather than just 4 ; north, south, east, west and center. Center is the core direction in any aspect in Chinese society. Whether it concerns family, society, work or governance, Chinese people can eye and wander in any direction but center remains the core magnet, keeping the basics and values running and alive.

5iZ has been established in 2018, as a blog, service and consultancy platform incorporated in Dumoco (Beijing) International Trading Co., Ltd., a WFOE enterprise registered in Tongzhou district, Beijing since 2010.

The perspective of China's rich and diverse society undergoing huge transformations is still very limited in other countries despite China's increasing social interactions, trade and influence in the world. 5iZ has been born through the need, ambition and necessity to create a more objective and diverse perspective, a personal feel and insight view of China today as well as providing services and guidance for people, institutes and businesses who like to be active in or learn more about China.

Dumoco (Beijing) International Trading | Gordon Dumoulin

Dumoco WFOE (Wholy Foreign Owned Enterprise) has been established in 2010 by Gordon Dumoulin, Beijing resident and Dutch national. 

Gordon has extensively traveled the world during 15 years for trade and business after his masters degree in Industrial Marketing and Engineering at the Eindhoven University of Technology in the Netherlands. Setting his first footprint on Chinese soil in 1994, he visited China numerous times before settling down in Beijing in 2009.


Since living in China, Gordon has been active in the world of traditional Chinese medicinal herbs and natural ingredients for health and beauty. He is consulting local companies in ingredient and chemical sectors throughout China on production, quality and sales management and he is promoting natural, organic health and beauty boutique brands from Europe in the Chinese market through various cross border e-commerce platforms and new retail. In his leisure time, Gordon stimulates a fun comprehension of foreign cultures, habits and traditions to China's next generation in his local neighborhood.  


Through Gordon's passion to expose a better China understanding in the 'outside world', 5iZ has been born to promote a more complete, wider perspective on China today and assist interested people and businesses to get their feet on the ground in China through his wide organization and relations network and create an objective China understanding through '5 eyes'.

When people ask Gordon how is life as an expat in China, he emphasizes that he is not an expat but considers himself an immigrant and grateful guest in Chinese society.


 5iZ in Tongzhou District, Beijing's East Side

Home to the new premises of the Beijing government

and the new Beijing Business District under construction


The symbolism of 5 (五, Wǔ)  in China and Chinese society

5 is a prime symbol in China with countless associations in philosophy, life, balance and fundamentality. Five earns its status from being a conjugation of number two (yin) and three (yang). The yin and yang forces combined bring out some intense associations: the 5 elements (wood, fire, earth, metal, water), 5 Chinese grains (soybean, wheat, rice, millet, hemp), 5 sacred mountains (TaiShan the Peaceful, HuaShan the Splendid, SonShan the Lofty, HenShan the Balancing, and HengShan the Permanent).


The founding five Chinese blessings: Wealth, Happiness, Longevity, Luck and Prosperity are core values expressed at events, celebrations or just in daily life. Five is often considered the center or balance, as for example in Fengshui practice.

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