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  • Gordon Dumoulin

A traditional week of reflection and bonding...


๐˜ˆ ๐˜ต๐˜ณ๐˜ข๐˜ฅ๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ธ๐˜ฆ๐˜ฆ๐˜ฌ ๐˜ฐ๐˜ง ๐˜ณ๐˜ฆ๐˜ง๐˜ญ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฃ๐˜ฐ๐˜ฏ๐˜ฅ๐˜ช๐˜ฏ๐˜จโ€ฆ

replies from your Chinese business partners might have been a little slow this weekโ€ฆ



Tomorrow (September 10, 2022) is ไธญ็ง‹่Š‚ or Mid-Autumn Festival (or Moon Festival), the second most important traditional Festival in China after Spring Festival (Chinese New Year).


Besides ๐— ๐—ถ๐—ฑ-๐—”๐˜‚๐˜๐˜‚๐—บ๐—ป ๐—™๐—ฒ๐˜€๐˜๐—ถ๐˜ƒ๐—ฎ๐—น being an ancient family festival and reunion enjoying the blessings of the harvest, especially in the beautiful shapes and recipes of mooncakes, it is also an important annual event for business in China. Especially for nourishing and respecting our ๅ…ณ็ณป or ๐—ด๐˜‚๐—ฎ๐—ป๐˜…๐—ถ.


It is custom before the Mid-Autumn Festival to visit your business relations or at least call them if distance is too large and bring or send gifts, commonly a beautiful set of mooncakes but a nice precious tea or harvest gifts with fruits or nuts are also appreciated.


It is one of the 2 major moments every year in China ๐˜๐—ผ ๐—ฝ๐—ฎ๐˜‚๐˜€๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—บ๐—ผ๐—บ๐—ฒ๐—ป๐˜, pay attention to and spend time with those you are engaged with professionally (but also otherwise for example relations with your old teachers or colleagues). ๐—ฆ๐—ถ๐˜ ๐—ฑ๐—ผ๐˜„๐—ป, ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ ๐—ฐ๐—ต๐—ฎ๐˜ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐˜€๐—ผ๐—บ๐—ฒ ๐˜๐—ฒ๐—ฎ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ณ๐—น๐—ฒ๐—ฐ๐˜ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฎ๐˜€๐˜ ๐—บ๐—ผ๐—ป๐˜๐—ต๐˜€ ๐˜๐—ผ๐—ด๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ since the beginning of spring (Chinese New Year) while considering together the wintertime to come. The mooncake or other gifts brought are for the family of your relation to enjoy on the Festival days itself.



This is a reason that mooncakes are not often bought privately but being sent or received by business relations or your employer and one can imagine that the appearance and quality of the mooncakes might have influence on perceptions and relations (and their families).


Mid-Autumn Festivalโ€ฆ ๐—ฎ๐—ป ๐—ผ๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐˜‚๐—ป๐—ถ๐˜๐˜† ๐˜๐—ผ๐—ฑ๐—ฎ๐˜† ๐˜๐—ผ ๐—ด๐—ถ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—–๐—ต๐—ถ๐—ป๐—ฒ๐˜€๐—ฒ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ ๐—ฎ ๐—ฐ๐—ฎ๐—น๐—น to wish her or him (and their family) a happy Mid-Autumn Festival and thank with appreciation for the dear collaboration this year so farโ€ฆ




Needless to say, it is big business this week for the mooncake and other harvest gift market, including packaging and designโ€ฆ


๐˜ˆ ๐˜ต๐˜ณ๐˜ข๐˜ฅ๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ธ๐˜ฆ๐˜ฆ๐˜ฌ ๐˜ฐ๐˜ง ๐˜ณ๐˜ฆ๐˜ง๐˜ญ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฃ๐˜ฐ๐˜ฏ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ฃ๐˜ฆ ๐˜ฆ๐˜ฏ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ๐˜ฅ๐˜ข๐˜บโ€ฆ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜บ๐˜ฆ๐˜ข๐˜ณ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฃ๐˜ข๐˜ฃ๐˜ญ๐˜บ ๐˜ง๐˜ฐ๐˜ณ ๐˜ฎ๐˜ฐ๐˜ด๐˜ต ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฅ๐˜ฆ๐˜ฆ๐˜ฑ๐˜ฆ๐˜ณ ๐˜ณ๐˜ฆ๐˜ง๐˜ญ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฏ๐˜ด๐˜ช๐˜ฅ๐˜ฆ๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ข๐˜ด ๐˜ข๐˜ฏ๐˜บ ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜บ๐˜ฆ๐˜ข๐˜ณ ๐˜ช๐˜ฏ ๐˜ณ๐˜ฆ๐˜ค๐˜ฆ๐˜ฏ๐˜ต ๐˜ต๐˜ช๐˜ฎ๐˜ฆ๐˜ด.


๐—ช๐—ถ๐˜€๐—ต๐—ถ๐—ป๐—ด ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ผ๐—ป๐—ฒ ๐—ฎ ๐—ท๐—ผ๐˜†๐—ณ๐˜‚๐—น ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—น๐—ฒ๐˜€๐˜€๐—ฒ๐—ฑ ๐— ๐—ถ๐—ฑ-๐—”๐˜‚๐˜๐˜‚๐—บ๐—ป ๐—™๐—ฒ๐˜€๐˜๐—ถ๐˜ƒ๐—ฎ๐—น ๐˜„๐—ถ๐˜๐—ต ๐—ณ๐—ฎ๐—บ๐—ถ๐—น๐˜† ๐—ฎ๐—ป๐—ฑ ๐—น๐—ผ๐˜ƒ๐—ฒ๐—ฑ ๐—ผ๐—ป๐—ฒ๐˜€ !



#chineseculture #chinesesociety #china #china2022 #midautumnfestival #tigeryear #guanxi #chinesebusiness #chinabusiness #mooncakes


Picture sources Max Chen | Unsplash, Huobg Ho | Unsplash, Oriento | Unsplash



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