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  • Gordon Dumoulin

Automotive market brand disruption and hightech upgrade in China

5 Chinese luxury and hightech automotive brands you have (probably) never heard of.

Domestic Chinese car manufacturers are upgrading their branding with new luxury brands while new automotive hightech start-ups are the disrupting China automotive market.

ARCFOX GT : 1,609-horsepower fully electric race car. Set up by Chinese BAIC automotive Group in cooperation with BJEV (Beijing Electric Vehicle), Arcfox also launched a electric SUV with a driving range of 600km. Made in BAIC's production in Spain.

BYTON is a Chinese all-electric vehicle automotive brand established in 2017, co-founded by former BMW and Nissan Motor executives. The new challenge to Tesla.

NIO, headquartered in Shanghai, specializing in developing electric autonomous vehicles. NIO Eve is their concept model, expected to be launched in 2020.

HONGQI (Red Flag) L5 : the classic Chinese president car from FAW group in Jilin. In production since 2014, the L5 pays tribute to the famous model CA770 which was manufactured from 1966 to 1981 and only 847 examples were built. The new L5 comes at a price of RMB 5 million.

LYNK & Co. : founded in 2016, owned by GEELY (purchased VOLVO in 2010). In their first full year of production, Lynk sold more than 120,000 cars in China. Currently having 3 models, the company will launch two new hybrid models this year, more geared towards the EU market as well.

This is just the beginning of a revolutionary automotive transformation in the Chinese market towards AI-driven, autonomous, green mobility concepts in close collaborations with local and national governments. Initiatives are already happening today in several Chinese smart city concepts.

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