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  • Gordon Dumoulin

Chinese Valentine's Day with ancient roots...

Yesterday (August 14) was 'Chinese Valentine's' Day in China

The Double Seventh Festival (七夕节, Qixi Festival), the 7th day of the 7th lunisolar month in the Chinese calendar, is one of Chinese traditional festivals, also known as Chinese Valentine's Day.

The festival has been celebrated since the Han Dynasty (206 BC – 220 AD) and follows the romantic legend about a forbidden love of weaver girl Zhinu and a cowherd Niulang, divided by the 'Silver River' (This is how Chinese people call the Milky Way) who could only meet once a year on this day by a flock of magpies forming a bridge.

Many variations, tales and traditions have evolved during the millennia in various regions of China.

Today, especially younger couples celebrate Qixi Festival similar to the 14th of February Valentine's day on 14th of February with flowers, gifts or a romantic dinner.

Retail in China naturally taps into this festival of love with special care and attention :-)

𝘞𝘪𝘴𝘩𝘪𝘯𝘨 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘢 𝘭𝘰𝘷𝘪𝘯𝘨 𝘢𝘯𝘥 𝘣𝘭𝘦𝘴𝘴𝘦𝘥 𝘘𝘪𝘹𝘪 𝘍𝘦𝘴𝘵𝘪𝘷𝘢𝘭 !


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