- Gordon Dumoulin
Elevators... one of China's hottest advertisement spots
𝘖𝘯𝘦 𝘰𝘧 𝘊𝘩𝘪𝘯𝘢'𝘴 𝘩𝘰𝘵𝘵𝘦𝘴𝘵 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘦𝘮𝘦𝘯𝘵 𝘴𝘱𝘰𝘵𝘴, 𝘦𝘭𝘦𝘷𝘢𝘵𝘰𝘳𝘴 !
While China has gone into digital smartphone advertisement and e-commerce in no time, it does not mean that the traditional advertisement boards have disappeared. Elevators are especially popular for big brands to promote their products and services in China.
𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝟳𝟬𝟬,𝟬𝟬𝟬 𝗻𝗲𝘄 𝗲𝗹𝗲𝘃𝗮𝘁𝗼𝗿𝘀 𝘄𝗲𝗿𝗲 𝗶𝗻𝘀𝘁𝗮𝗹𝗹𝗲𝗱 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮 𝗶𝗻 𝟮𝟬𝟮𝟬 ?
This volume will probably not decrease in coming years as many old residential buildings will be upgraded with elevators. For example Beijing's regulation was that residential buildings with more than 6 floors must have elevators. This is why you see many older 6 floor buildings around to avoid the elevator requirement at the time. Nowadays newly built residential buildings usually are higher rise and include elevators.
Other cities have similar regulations and incentives to upgrade the convenience of residential building with elevators, especially with the increase of elderly people living in apartments.
A traditional hot spot for your product advertisement promotion, see in this post some advertisements from our residence and office elevators in recent months (usually changed every 2 weeks or so).
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