- Gordon Dumoulin
Homegrown cosmetic brand disrupting China’s beauty market, global market next ?
Homegrown cosmetic brand disrupting China’s beauty market, global market next ? Only launched in 2017, Perfect Diary is one of China’s most innovative D2C (Direct-to-Consumer) brands today, now valued at US$1 billion.
Perfect Diary strategies have been focusing heavily on online user platforms and customer care, implementing dedicated KOL strategies product by product. Having paved the way to become China’s beauty disruptor in just 3 years.
Perfect Diary was the first cosmetic brand breaking the 100 million RMB (US$14 million) sales record in one day during Singles day 2019 (China’s e-commerce Black Friday multifold in sales volume), ahead of global brands such as YSL, Dior or Estee Lauder.
Together with Huawei and Lining; Perfect Diary has been ranked top 3 most popular brands among Chinese Gen Z consumers.
The brand is rapidly expanding globally, adjusting their strategy to Western consumers, by collaborating with among others National Geographic, Discovery Channel and museums.
Read more in following article by Jingdaily : https://jingdaily.com/d2c-brand-perfect-diary-is-disrupting-chinas-beauty-market/
Or visit Perfect Diary website : https://www.perfectdiary.com
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Sources Jingdaily, Perfect Diary