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  • Gordon Dumoulin

Lunar New Year branding, the Year of the Ox

Renowned brands preparing themselves (or better already have prepared) for the upcoming Lunar New Year of the Ox. It has become a tradition to design special collections or unique items to be launched in the Chinese market for Lunar New Year.


Here some designs, launched (or soon to be) by famous brands such as Louis Vuitton, li-Ning, Johnny Walker, Dior, Burberry, Lego or Baccarat.





(more examples at bottom of post)


Definitely more to come along with special advertisements and short moving films in coming weeks.


It is a very delicate branding, advertisement and social media process to touch the right strings with Chinese consumers. Read this 5iZ post about Apple and Nike last year's campaigns which attracted lots of Chinese people.


Click on picture or following link to read more

https://www.5iz-china.com/post/nike-and-apple-touching-the-right-chinese-culture-strings-this-lunar-new-year



Others such as Burberry, Dolce & Gabbana, and Zara burned their fingers big time in recent years with the brands being accused of either being unrepresentative or outright racist during specific campaigns, advertisements or social media.


Read more in below 5iZ post about creepy Burberry New Year family pictures which did not resonate at all in China.


Click on picture or following link to read more

https://www.5iz-china.com/post/brand-sensitivity-in-china-creepy-family-pictures


#china #chinesemarket #chineseconsumers #chinesesociety #china2021 #newchina #chinesenewyear #lunarnewyear #yearoftheox


More ox branding designs....








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