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  • Gordon Dumoulin

Market and product localization with Traditional Chinese Medicine characteristics...

Chinese Yam chips with #goji berries and #jujube (Chinese dates)

Chinese Yam 山药 (lit. ‘mountain medicine’) is used in Traditional Chinese Medicine (TCM) for digestion issues and poor appetite (resulting in fatigue and sweating). Chinese Yam is usually cut in thick slices and cooked in meat or vegetable stews.

Goji berries 枸杞, also known as wolfberries are known for its overall immunity and antioxidant boost, supporting liver and kidney health. The berries are commonly used in Chinese cuisine as nutrition ingredient in porridges, soups and stews.

Jujube or Chinese Dates 红枣 reduce anxiety, relieve tension and nourish the blood (also the kernel and leaf have sedative properties). The dates are consumed fresh as a fruit or dried as a healthy, nutritious snack. In Chinese cuisine, the dates are popular in deserts, pastries, beverages and soups.

#china #china2023 #chinamarket #chinesemarket #chineseconsumers #chinesesociety #traditionalchinesemedicine #tcm #chinesefood

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