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  • Gordon Dumoulin

Retail marketing of "surviving the times"


๐˜Œ๐˜ท๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ต ๐˜ฆ๐˜ฏ๐˜ฐ๐˜ณ๐˜ฎ๐˜ฐ๐˜ถ๐˜ด ๐˜ด๐˜ฑ๐˜ฆ๐˜ฆ๐˜ฅ๐˜ด,

๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ๐˜ด ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ฏ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ข๐˜ณ๐˜ฆ ๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ด๐˜ต๐˜ข๐˜บ.... ๐Ÿ˜Š


As a child visiting Asia stores in the Netherlands, I was always impressed and amazed by the exotic convenience products, vegetables and fruits. The ๐—•๐—ฒ๐—ฒ & ๐—™๐—น๐—ผ๐˜„๐—ฒ๐—ฟ ๐˜€๐—ฎ๐—ป๐—ฑ๐—ฎ๐—น๐˜„๐—ผ๐—ผ๐—ฑ ๐˜€๐—ผ๐—ฎ๐—ฝ was definitely one of those. Since then I have been using this soap off and on and it has just been the same package, familiarity and sensation as it did decades ago. Probably some nostalgia added to the emotion these days ๐Ÿ˜‰


While old traditional brands have revivals or makeovers in China as in all over the world, this soap available as sandalwood, jasmine, ginseng and rose seems just to have been there all along, usually at a lower shelf in supermarkets or corner stores.


๐˜™๐˜ฆ๐˜ด๐˜ช๐˜ญ๐˜ช๐˜ฆ๐˜ฏ๐˜ต๐˜ญ๐˜บ ๐˜ธ๐˜ข๐˜ต๐˜ค๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ๐˜ด ๐˜จ๐˜ฐ ๐˜ฃ๐˜บ ๐˜ข๐˜ด ๐˜ฃ๐˜ณ๐˜ข๐˜ฏ๐˜ฅ๐˜ฆ๐˜ฅ ๐˜ด๐˜ฐ๐˜ข๐˜ฑ ๐˜ฏ๐˜ฆ๐˜ช๐˜จ๐˜ฉ๐˜ฃ๐˜ฐ๐˜ถ๐˜ณ๐˜ด ๐˜ข๐˜ณ๐˜ณ๐˜ช๐˜ท๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฅ๐˜ฆ๐˜ฑ๐˜ข๐˜ณ๐˜ต ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ฉ๐˜ฆ๐˜ญ๐˜ท๐˜ฆ๐˜ด...


Bee & Flower brand is manufactured by the almost ๐—ฐ๐—ฒ๐—ป๐˜๐˜‚๐—ฟ๐˜†-๐—ผ๐—น๐—ฑ ๐—ฆ๐—ต๐—ฎ๐—ป๐—ด๐—ต๐—ฎ๐—ถ ๐—ฆ๐—ผ๐—ฎ๐—ฝ ๐—–๐—ผ.. Founded in 1923 by the Lever Brothers (merged in 1929 with Dutch Margarine Unie to Unilever), the factory was nationalized in 1949 at the establishment of the People's Republic of China. Today the company manufactures 25 products, with an annual capacity of 80,000 tons and 1,300 employees. The company ๐—น๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—™๐—ฒ๐—ป๐—ด๐—ต๐˜‚๐—ฎ ๐—•๐—ฒ๐—ฒ & ๐—™๐—น๐—ผ๐˜„๐—ฒ๐—ฟ ๐˜€๐—ฎ๐—ป๐—ฑ๐—ฎ๐—น๐˜„๐—ผ๐—ผ๐—ฑ ๐˜€๐—ผ๐—ฎ๐—ฝ ๐—ถ๐—ป ๐Ÿญ๐Ÿต๐Ÿฎ๐Ÿด and has been a flagship since with basically the same package design and formulation.


Shanghai Soap Co. factory in the 1990's



Shanghai Soap Co. factory (year unknown)


The company also makes Traditional Chinese Medicine soaps since 60 years. Today, customers can still buy liquid sandalwood soap (or others) by the kilogram if they bring their own containers. A traditional service mode still in practice and alive.



Showroom in the Shanghai headquarters on Yangshupu Road in Shanghai



Traditional Chinese Medicine soaps by Shanghai Soap Co.



#chinesehistory #chinesesociety #chinamarket #chinesemarket #nostalgia #retailmarketing #chinaretail


Pictures : https://www.shine.cn/feature/art-culture/1903221715/

Picture 1 : this week in supermarket

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