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The annual fashion-food peak celebrating a 3,000 year old festival


𝘔𝘪𝘥-𝘈𝘶𝘵𝘶𝘮𝘯 𝘍𝘦𝘴𝘵𝘪𝘷𝘢𝘭 : 𝘵𝘩𝘦 𝘢𝘯𝘯𝘶𝘢𝘭 𝘧𝘢𝘴𝘩𝘪𝘰𝘯-𝘧𝘰𝘰𝘥 𝘱𝘦𝘢𝘬 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘪𝘯𝘨 𝘢 3,000 𝘺𝘦𝘢𝘳 𝘰𝘭𝘥 𝘧𝘦𝘴𝘵𝘪𝘷𝘢𝘭



Mid-Autumn Festival, also called Moon or Mooncake Festival, is celebrated on the 15th day of the 8th month of the Chinese lunisolar calendar (commonly between mid September and beginning October). The Festival is the second most important traditional Festival in China after Spring Festival (Chinese New Year).






The full moon on the eve of Mid-Autumn Festival is considered to be the brightest and most beautiful of the whole year. Full moons are a symbol for family reunions and people all over China and Asia celebrate the festival with family gatherings and dinners, enjoying mooncakes and lighting paper lanterns. The festival originates from blessing the harvest during the autumn full moon and Chinese people have celebrated the festival since the Shang dynasty (c. 1600–1046 BCE).





Traditional mooncakes are usually filled with fruits, seeds, egg yolk or meat (blessings from the harvest) but in recent times the cakes have become ‘fashion food’ in many ways. New, innovative mooncakes are popping up each year in the market. Ice cream mooncakes, vegan, dietary or artisanal mooncakes or mooncakes with unique, luxury ingredients or designs are popular especially with the younger generation. Bakeries, coffee chains or even museums and luxury fashion brands launch their unique mooncake assortments during this special time of the year.


One of our dear friends sent us herbal mooncakes filled with black and red goji berries, different medicinal mushrooms and other kinds of herbs.





Naturally each region has their own traditional mooncakes, foods and celebrations for Mid-Autumn Festival.


Mid-Autumn Festival is also a popular time to go outside with the family, enjoying the pleasant and colorful autumn time.


Wishing everyone a blessed and beautiful Mid-Autumn Festival with family, friends or loved ones !




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