ย 
Search
  • Gordon Dumoulin

The lasting love for Hanfu... and not just by ladies


๐˜›๐˜ฉ๐˜ฆ ๐˜ญ๐˜ข๐˜ด๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ญ๐˜ฐ๐˜ท๐˜ฆ ๐˜ง๐˜ฐ๐˜ณ ๐˜๐˜ข๐˜ฏ๐˜ง๐˜ถโ€ฆ

๐˜ฏ๐˜ฐ๐˜ต ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ข ๐˜ด๐˜บ๐˜ฎ๐˜ฃ๐˜ฐ๐˜ญ ๐˜ฐ๐˜ง ๐˜ณ๐˜ช๐˜ด๐˜ช๐˜ฏ๐˜จ ๐˜ฑ๐˜ข๐˜ต๐˜ณ๐˜ช๐˜ฐ๐˜ต๐˜ช๐˜ด๐˜ฎ ๐˜ฃ๐˜ถ๐˜ต ๐˜ข ๐˜ด๐˜ฆ๐˜ฏ๐˜ด๐˜ฆ ๐˜ฐ๐˜ง ๐˜ข๐˜จ๐˜ฆ๐˜ฏ๐˜ค๐˜บ ๐˜ฃ๐˜บ ๐˜Š๐˜ฉ๐˜ช๐˜ฏ๐˜ขโ€™๐˜ด ๐˜บ๐˜ฐ๐˜ถ๐˜ฏ๐˜จ ๐˜จ๐˜ฆ๐˜ฏ๐˜ฆ๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ, ๐˜ฆ๐˜น๐˜ฑ๐˜ณ๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฏ๐˜จ ๐˜ฃ๐˜ฆ๐˜ข๐˜ถ๐˜ต๐˜บ ๐˜ต๐˜ฉ๐˜ณ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜ฐ๐˜ธ๐˜ฏ ๐˜ค๐˜ถ๐˜ญ๐˜ต๐˜ถ๐˜ณ๐˜ข๐˜ญ ๐˜ฉ๐˜ฆ๐˜ณ๐˜ช๐˜ต๐˜ข๐˜จ๐˜ฆ,

๐˜ฐ๐˜ถ๐˜ต๐˜ด๐˜ช๐˜ฅ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฏ๐˜ด๐˜ฐ๐˜ญ๐˜ช๐˜ฅ๐˜ข๐˜ต๐˜ฆ๐˜ฅ ๐˜ž๐˜ฆ๐˜ด๐˜ต๐˜ฆ๐˜ณ๐˜ฏ ๐˜ฃ๐˜ฆ๐˜ข๐˜ถ๐˜ต๐˜บ ๐˜ด๐˜ต๐˜ข๐˜ฏ๐˜ฅ๐˜ข๐˜ณ๐˜ฅ๐˜ด.

Video source ๅฟซๆ‰‹ (Kwai) ID: chouguaia


ๆฑ‰ๆœ ๐—›๐—ฎ๐—ป๐—ณ๐˜‚, ๐˜๐—ฟ๐—ฎ๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—›๐—ฎ๐—ป ๐—–๐—ต๐—ถ๐—ป๐—ฒ๐˜€๐—ฒ ๐—ฐ๐—น๐—ผ๐˜๐—ต๐—ฒ๐˜€, has grown in recent years from a niche Gen-Z interest to a generationโ€™s tool of cultural expression. Its revival of subculture, community, and tradition signals a general paradigm shift in taste and consciousness for young consumers. With the mainlandโ€™s Hanfu market expected to reach $1.85 billion (12.54 billion RMB) in 2022 and to continue to swell to an impressive $2.82 billion (19.11 billion RMB) by 2025, the clothing style has perhaps now passed enough temporal (and financial) milestones to graduate from ephemeral trend to lasting subculture.




When the Hanfu craze first burst into sight in 2018, most international news stories viewed the trend as a KOL-propelled hype and a symbol of rising nationalism. But there is much more to itโ€ฆ Hanfuโ€™s enduring appeal has broader implications than just proof of a growing pride. It is a symbol that Chinaโ€™s young generation is ready for an own sense of agency and identity of beauty. Not willing anymore to blindly follow Western-centric beauty standards but definitions of own beauty and style, inspired by cultural heritage.




While people might think it is about (politically fueled) patriotism, the heart of of Gen Zโ€™s attraction to Hanfu is about identity and their resistance to the Western-lead global beauty and style homogenization. A challenge and inspiration for domestic and international fashion and beauty brands in Chinaโ€™s market. ๐—”๐—ป๐—ฑ ๐—ฏ๐˜† ๐˜๐—ต๐—ฒ ๐˜„๐—ฎ๐˜†, ๐˜๐—ต๐—ฒ ๐—›๐—ฎ๐—ป๐—ณ๐˜‚ ๐—ฟ๐—ฒ๐˜ƒ๐—ถ๐˜ƒ๐—ฎ๐—น ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ฑ๐—ฒ๐—ณ๐—ถ๐—ป๐—ถ๐˜๐—ฒ๐—น๐˜† ๐—ป๐—ผ๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐—ถ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฒ ๐—น๐—ฎ๐—ฑ๐—ถ๐—ฒ๐˜€โ€ฆ

#hanfu #chinesefashion #chinesehistory

---

Sources / Interesting reads from Jingdaily :


https://jingdaily.com/china-hanfu-subculture-guochao/


https://jingdaily.com/hanfu-trend-nationalism-china-genz/







31 views0 comments
ย