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Traditional health lifestyle 'with a twist' thriving...


๐˜•๐˜ฐ๐˜ถ๐˜ณ๐˜ช๐˜ด๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜“๐˜ช๐˜ง๐˜ฆ' ๅ…ป็”Ÿ ๐˜ญ๐˜ช๐˜ง๐˜ฆ๐˜ด๐˜ต๐˜บ๐˜ญ๐˜ฆ ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต ๐˜ต๐˜ฉ๐˜ณ๐˜ช๐˜ท๐˜ช๐˜ฏ๐˜จ ๐˜ง๐˜ฐ๐˜ณ ๐˜Š๐˜ฉ๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ฆ ๐˜ฎ๐˜ช๐˜ญ๐˜ญ๐˜ฆ๐˜ฏ๐˜ฏ๐˜ช๐˜ข๐˜ญ๐˜ด...


ๅ…ป็”Ÿ (yวŽngshฤ“ng) translates to โ€˜nourishing lifeโ€™ or โ€˜care for health or lifeโ€™ and is an ancient term in Chinese culture and Traditional Chinese Medicines related to various self-cultivation practices aimed at personal health and longevity.


Market launches of new ๐—ฌ๐—ฎ๐—ป๐—ด๐˜€๐—ต๐—ฒ๐—ป๐—ด, sometimes called โ€˜Punk Yangshengโ€™ habits and and especially beverages have been very popular among the Chinese generations in their twenties and early thirties, students and career makers. These beverages usually contain traditional medicinal herbs or natural ingredients for typical health or functional benefits.






The reasons of the Yangsheng trend have been two-fold; first the thirst and longing for the concept of ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐—ป ๐˜๐—ฟ๐—ฎ๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป, for new kinds of habits and values but with traditional recognition, ๅ›ฝๆฝฎ or ๐—š๐˜‚๐—ผ๐—ฐ๐—ต๐—ฎ๐—ผ. Secondly, the trend is a โ€˜๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐—ป๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ปโ€™ ๐—ณ๐—ผ๐—ฟ ๐˜€๐˜๐—ฟ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น ๐—ผ๐—ฟ ๐˜‚๐—ป๐—ต๐—ฒ๐—ฎ๐—น๐˜๐—ต๐˜† ๐—น๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ๐˜€. Young workers and students often work long hours, stay up late or party the night away, often paired with fatty, spicy foods or snacks.






The search term ็†ฌๅคœ็ก (รoyรจ shuรฌ), loosely translated as โ€˜night owlโ€™ beverages is hitting e-commerce big time. Aside from night owl beverages, other trending yangsheng drinks include those that promise results like a clearer complexion, more energy, weight loss, and reduced edema. And the beverages come in appealing, traditional, often retro-style bottles or packaging. Priced between 20 and 40 yuan ($3 to $6), they are not cheap. Though this does not seem to be a limitation for the millennials. Just as the often ๐˜‚๐—ป๐—ฝ๐—น๐—ฒ๐—ฎ๐˜€๐—ฎ๐—ป๐˜, ๐—ฏ๐—ถ๐˜๐˜๐—ฒ๐—ฟ (๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฐ๐—ถ๐—ป๐—ฒ-๐—น๐—ถ๐—ธ๐—ฒ) ๐˜๐—ฎ๐˜€๐˜๐—ฒ๐˜€ ๐—ฎ๐—ฑ๐—ฑ โ€˜๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒโ€™ ๐—ฎ๐—ป๐—ฑ '๐—ฎ๐˜๐˜๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป' to the health compensation aspect.





Large companies such as Zhima Health owned by ancient Traditional Chinese Medicine giant Tongrentang or Chunfeng but also new start-ups like Hetian Water Store are tapping into this fast growing market of healthy and functional herbal teas, waters or coffees.



๐—ง๐—ต๐—ฒ ๐—บ๐—ถ๐—น๐—น๐—ฒ๐—ป๐—ป๐—ถ๐—ฎ๐—น โ€˜๐—ฃ๐˜‚๐—ป๐—ธ ๐—ฌ๐—ฎ๐—ป๐—ด๐˜€๐—ต๐—ฒ๐—ป๐—ดโ€™, ๐—ฎ ๐—ป๐—ฒ๐˜„ ๐˜๐—ฟ๐—ฒ๐—ป๐—ฑ ๐—ผ๐—ณ ๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฒ๐—ป๐˜ ๐˜„๐—ถ๐˜€๐—ฑ๐—ผ๐—บ ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—บ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ป ๐˜๐˜„๐—ถ๐˜€๐˜ ๐˜๐—ผ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†โ€™๐˜€ ๐—น๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐—ผ๐—ณ ๐—ต๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐—ป๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ป๐—ผ๐˜€๐˜๐—ฎ๐—น๐—ด๐—ถ๐—ฎ.


#chinamarket #chinesemarket #guochao #traditionalchinesemedicine #chineseculture #millenials #chinesesociety


Sources pictures and info :


https://www.sixthtone.com/news/1008737/pricy-and-unpleasant%2C-yangsheng-drinks-are-flying-off-shelves https://mp.weixin.qq.com/s/C-QPNNbe1kP3I-bDXn6mAg http://en.people.cn/n3/2021/1013/c90000-9906449.html







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