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  • Gordon Dumoulin

Traditional values and modern transformations in Chinese society

These 4 advertisement spots from last year’s Chinese New Year campaign by Chinese manufacturer Haier (home appliances and consumer electronics) touch the dynamic balance between tradition and modern transformation in China through a fantasy train ride with Confucius and scientist Alan Turing visiting different modern smart homes. Social characteristics such as gender equality, married vs. single, elderly care vs. privacy (two doors, one bowl of soup) and child education pass the scenes in these 4 interesting campaign spots. Watch with English subtitles #china #chinesesociety #chineseculture #smarthomes #china2021 #newchina #crosscultural #chinesenewyear #lunarnewyear #springfestival #haier

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